Privacy Policy

1. Who We Are

Data Controller: Cine Events Ltd
Trading As: Zayn Photography & Film
Website: cineevents.co.uk
Contact Email: [email protected]

2. Information We Collect

3. How We Use Your Information

We use your personal data for the following lawful purposes:

• To respond to your enquiry about wedding photography or videography services (legitimate interest / pre-contract)
• To send you service-related WhatsApp or email messages regarding your booking, consultation, or enquiry (legitimate interest)
• To provide our photography and videography services if you become a client (contract performance)
• To improve our advertising effectiveness by sharing hashed conversion data with Meta via the Conversions API (legitimate interest)
• To create custom audiences and lookalike audiences on Meta platforms based on past customer behaviour (legitimate interest)
• To analyse website and ad performance to optimise our marketing (legitimate interest)
• To comply with legal obligations including tax records and regulatory requirements (legal obligation)

4. Sharing Your Information with Meta

We use Meta's advertising and conversion tracking technologies to improve our marketing efficiency. This includes:

• Meta Pixel: tracks website actions to measure ad performance
• Meta Conversions API (CAPI): sends server-side hashed event data (such as form submissions and conversions) to Meta to improve attribution
• Custom Audiences: we upload hashed contact information to create matched audiences for advertising
• Lookalike Audiences: we use existing customer data to find similar potential customers on Meta platforms

All personally identifiable information shared with Meta is hashed using SHA-256 encryption before transmission. Meta cannot identify you from this hashed data unless you already have a Meta account matching the same hashed identifiers.

For more information on how Meta processes your data, see Meta's Privacy Policy.

5. WhatsApp Business Communication

If you provide your phone number, we may contact you on WhatsApp using approved Meta-template messages to:

• Confirm receipt of your enquiry
• Ask follow-up questions about your event
• Send package information and availability
• Schedule consultations or coordinate bookings

You can stop receiving WhatsApp messages at any time by replying STOP, blocking our number, or contacting us directly. Messages are sent via Meta's WhatsApp Business Platform and are subject to WhatsApp's Privacy Policy.

6. Cookies and Tracking

Our website uses cookies and similar technologies to improve user experience and measure marketing performance. The cookies we use include:

• Essential cookies: required for the website to function
• Meta Pixel cookies (_fbp, _fbc): for ad measurement and attribution
• Analytics cookies: to understand how visitors use our site

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

7. Data Retention

We retain your personal data for the following periods:

• Enquiry data (no booking): up to 24 months from last contact
• Client records: 7 years after final delivery (UK tax/legal requirement)
• Marketing analytics: aggregated and anonymised after 26 months
• Photography/videography deliverables: retained per your contract terms

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of access: request a copy of the personal data we hold about you
• Right to rectification: request correction of inaccurate or incomplete data
• Right to erasure: request deletion of your data ("right to be forgotten")
• Right to restrict processing: limit how we use your data
• Right to data portability: receive your data in a transferable format
• Right to object: object to processing based on legitimate interest, including direct marketing
• Right to withdraw consent: where processing is based on consent

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

• SHA-256 hashing of all personally identifiable information sent to advertising platforms
• Encrypted database storage (MongoDB Atlas with TLS)
• HTTPS encryption on all data transmissions
• Access controls and authentication on internal systems
• Regular security audits of third-party integrations

10. International Data Transfers

Some of our service providers (including Meta and MongoDB Atlas) may process data outside the UK and EEA. Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner.

11. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal data from children. If you believe we have collected data from a minor, please contact us immediately.

12. Third-Party Services We Use

We use the following third-party services that may process your data:

• Meta Platforms (Facebook, Instagram, WhatsApp): advertising, lead generation, customer messaging
• MongoDB Atlas: encrypted database storage
• Anthropic (Claude AI): automated message classification (no personal data stored by Anthropic)
• Google Analytics: website analytics (anonymised IPs)

13. Changes to This Policy

We may update this Privacy Policy periodically. The "Last updated" date at the top reflects the most recent revision. Significant changes will be communicated via our website or directly to active clients.

14. Complaints

If you are unhappy with how we have handled your data, please contact us first at [email protected]. You also have the right to lodge a complaint with the UK Information Commissioner's Office:

15. Contact Us